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Tuesday, December 13, 2011

KIDS AND CONSUMER ADVERTISING

This week because I don't have any writing to post I thought I'd switch things up and share this video I found quite interesting. I think it has information that parents and would-be parents especially need to be aware of. Basically:
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.
 So enjoy. And if you find it useful, share.

4 comments:

  1. You absolutely right and its rather sad. That's because in many households esp in the West everything centers around the child. He/she is king of what is cooked and bought. That's what's wrong. You'll even have some of our peeps here that would have kids that do not take time to greet an adult and the parents would say "ah that's how they are those kids nowadays, they have their own kind of mood esp in this AmeRRica". Mscheww, nonsense!

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  2. @MrsNdem: True. Parents really have their work cut out for them, and even more so these days, or so it would seem.

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  3. This is a topic that's close to my heart... Many thanks!
    Exactly where are your contact details though?

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  4. Scroll up and you'll see a contact form to the right of the screen. You can leave me a message there. Thanks.

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